Knowledge management and franchise systems

Industrial Marketing Management

Volumn 38, Issue 2, 2009, Pages 173-180

  Paswan, Audhesh K ^a   Wittmann, C Michael ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Competitive advantage; Franchise; Innovation; Knowledge management; Network organization

Indexed keywords

EID: 61449153733     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.12.005     Document Type: Article

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