Logos and initial compliance: A strong case of mindless trust

Organization Science

Volumn 19, Issue 6, 2008, Pages 845-859

  Rafaeli, Anat ^a   Sagy, Yael ^b   Derfler Rozin, Rellie ^c  

^a TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^b Technical Communication Group   (France)

^c LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Artifacts; Compliance; Logos; Trust

Indexed keywords

EID: 61349197510     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/orsc.1070.0344     Document Type: Article

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