The Challenge of "Customerization" in Financial Services

Communications of the ACM

Volumn 44, Issue 6, 2001, Pages 39-44

  Wind, Yoram ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001852001     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/376134.376153     Document Type: Article

References (1)

1. Wind, J. and Mahajan, V. Digital marketing. The European Business Forum 1, 1 (2000); www.ebfonline.com.