-
1
-
-
0000073498
-
Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment
-
Bemmaor, Albert C. & Dominique Mouchoux (1991). Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment, Journal of Marketing Research, 28(May), 202-214.
-
(1991)
Journal of Marketing Research
, vol.28
, Issue.MAY
, pp. 202-214
-
-
Bemmaor, A.C.1
Mouchoux, D.2
-
2
-
-
0030504174
-
Branded Variants: A Retail Perspective
-
Bergen, Mark, Shantanu Dutta, & Steven M. Shugan (1996). Branded Variants: A Retail Perspective, Journal of Marketing Research, 23(February), 9-19.
-
(1996)
Journal of Marketing Research
, vol.23
, Issue.FEBRUARY
, pp. 9-19
-
-
Bergen, M.1
Dutta, S.2
Shugan, S.M.3
-
3
-
-
0032285185
-
Constructive Consumer Choice Processes
-
Bettman, James R., Mary Frances Luce, & John W. Payne (1998). Constructive Consumer Choice Processes, Journal of Consumer Research, 25(December), 187-217.
-
(1998)
Journal of Consumer Research
, vol.25
, Issue.DECEMBER
, pp. 187-217
-
-
Bettman, J.R.1
Luce, M.F.2
Payne, J.W.3
-
4
-
-
0003608762
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Blattberg, Robert C. & Scott A. Neslin (1990). Sales Promotion: Concepts, Methods, and Strategies, Englewood Cliffs, NJ: Prentice-Hall.
-
(1990)
Sales Promotion: Concepts, Methods, and Strategies
-
-
Blattberg, R.C.1
Neslin, S.A.2
-
5
-
-
0000902769
-
Price-Induced Patterns of Competition
-
Blattberg, Robert C., & Kenneth J. Wisniewski (1989). Price-Induced Patterns of Competition, Marketing Science, 8(Fall), 291-309.
-
(1989)
Marketing Science
, vol.8
, Issue.FALL
, pp. 291-309
-
-
Blattberg, R.C.1
Wisniewski, K.J.2
-
6
-
-
0001186918
-
A Note on the Effect of Cost Changes on Prices
-
Bulow, Jeremy I. & Paul Pfleiderer (1983). A Note on the Effect of Cost Changes on Prices, Journal of Political Economy, 91(1), 182-185.
-
(1983)
Journal of Political Economy
, vol.91
, Issue.1
, pp. 182-185
-
-
Bulow, J.I.1
Pfleiderer, P.2
-
7
-
-
0010906263
-
Asymmetric Cannibalism in Retail Assortments
-
Bultez, A., P. Naert, E. Gijsbrechts, P. Vanden (1989). Asymmetric Cannibalism in Retail Assortments, Journal of Retailing, 65(2), 153-192.
-
(1989)
Journal of Retailing
, vol.65
, Issue.2
, pp. 153-192
-
-
Bultez, A.1
Naert, P.2
Gijsbrechts, E.3
Vanden, P.4
-
8
-
-
23744483408
-
Price-Quality Tradeoffs in Choice vs. Matching: New Insights into the Prominence Effect
-
Carmon, Ziv & Itamar Simonson (1998). Price-Quality Tradeoffs in Choice vs. Matching: New Insights into the Prominence Effect, Journal of Consumer Psychology, 7(4), 323-343.
-
(1998)
Journal of Consumer Psychology
, vol.7
, Issue.4
, pp. 323-343
-
-
Carmon, Z.1
Simonson, I.2
-
9
-
-
0001132445
-
Modeling Asymmetric Competition
-
Carpenter, Gregory S., Lee G. Cooper, Dominique M. Hanssens, & David E. Midgley (1988). Modeling Asymmetric Competition, Marketing Science, 7(Fall), 393-412.
-
(1988)
Marketing Science
, vol.7
, Issue.FALL
, pp. 393-412
-
-
Carpenter, G.S.1
Cooper, L.G.2
Hanssens, D.M.3
Midgley, D.E.4
-
10
-
-
0001052493
-
Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data
-
Chintagunta, Pradeep K., Dipak C. Jain, & Naufel J. Vilcassim (1991). Investigating Heterogeneity In Brand Preferences In Logit Models For Panel Data, Journal of Marketing Research, 28(November), 417-428.
-
(1991)
Journal of Marketing Research
, vol.28
, Issue.NOVEMBER
, pp. 417-428
-
-
Chintagunta, P.K.1
Jain, D.C.2
Vilcassim, N.J.3
-
11
-
-
0033475662
-
Strategic Service Pricing and Yield Management
-
Desiraju, Ramarao & Steven M. Shugan (1999). Strategic Service Pricing and Yield Management, Journal of Marketing, 63(January), 44-56.
-
(1999)
Journal of Marketing
, vol.63
, Issue.JANUARY
, pp. 44-56
-
-
Desiraju, R.1
Shugan, S.M.2
-
12
-
-
0003185265
-
Can Bait and Switch Benefit Consumers?
-
Gerstner, Eitan & James Hess (1990). Can Bait and Switch Benefit Consumers? Marketing Science, 9(Spring), 114-124.
-
(1990)
Marketing Science
, vol.9
, Issue.SPRING
, pp. 114-124
-
-
Gerstner, E.1
Hess, J.2
-
13
-
-
0001886068
-
Models and Heuristics for Product Line Selection
-
Green, Paul & Abba Krieger (1985). Models and Heuristics for Product Line Selection, Marketing Science, 4(Winter), 1-19.
-
(1985)
Marketing Science
, vol.4
, Issue.WINTER
, pp. 1-19
-
-
Green, P.1
Krieger, A.2
-
14
-
-
0030486254
-
Aggressive and Predatory Pricing: A Framework for Analysis
-
Guiltinan, Joseph P. & Gregory T. Gundlach (1996). Aggressive and Predatory Pricing: A Framework for Analysis, Journal of Marketing, 60(Summer), 87-102.
-
(1996)
Journal of Marketing
, vol.60
, Issue.SUMMER
, pp. 87-102
-
-
Guiltinan, J.P.1
Gundlach, G.T.2
-
15
-
-
0000721983
-
Defensive Marketing Strategies
-
Hauser, John R. & Steven M. Shugan (1983). Defensive Marketing Strategies, Marketing Science, 2(Fall), 319-360.
-
(1983)
Marketing Science
, vol.2
, Issue.FALL
, pp. 319-360
-
-
Hauser, J.R.1
Shugan, S.M.2
-
16
-
-
21844525827
-
Asymmetric Decoy Effects on Lower-quality Versus Higher-quality Brands: Meta-analytic and Experimental Evidence
-
Heath, Timothy B. & Subimal C. Chatterjee (1995). Asymmetric Decoy Effects on Lower-quality Versus Higher-quality Brands: Meta-analytic and Experimental Evidence, Journal of Consumer Research, 22(3), 268-284.
-
(1995)
Journal of Consumer Research
, vol.22
, Issue.3
, pp. 268-284
-
-
Heath, T.B.1
Chatterjee, S.C.2
-
17
-
-
0000917415
-
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
-
Kamakura, Wagner A. & Gary J. Russell (1989). A Probabilistic Choice Model for Market Segmentation and Elasticity Structure, Journal of Marketing Research, 26(November), 379-90.
-
(1989)
Journal of Marketing Research
, vol.26
, Issue.NOVEMBER
, pp. 379-390
-
-
Kamakura, W.A.1
Russell, G.J.2
-
18
-
-
0000052844
-
Price Discrimination & Monopolistic Competition
-
Katz, Michael L. (1984). Price Discrimination & Monopolistic Competition. Econometrica, 52(November), 1453-1471.
-
(1984)
Econometrica
, vol.52
, Issue.NOVEMBER
, pp. 1453-1471
-
-
Katz, M.L.1
-
19
-
-
0032118215
-
Price Promotions and Trade Deals with Multiproduct Retailers
-
Lal, Rajiv & Miguel Villas-Boas (1998). Price Promotions and Trade Deals with Multiproduct Retailers, Management Science, 44(7), 935-949.
-
(1998)
Management Science
, vol.44
, Issue.7
, pp. 935-949
-
-
Lal, R.1
Villas-Boas, M.2
-
21
-
-
0033247745
-
Emotional trade-off Difficulty and Choice
-
Luce, Mary Frances, John W. Payne & James R. Bettman (1999). Emotional trade-off Difficulty and Choice. Journal of Marketing Research, 36(Spring), 143-159.
-
(1999)
Journal of Marketing Research
, vol.36
, Issue.SPRING
, pp. 143-159
-
-
Luce, M.F.1
Payne, J.W.2
Bettman, J.R.3
-
23
-
-
21344441791
-
An Approach for Identifying Cannibalization Within Product Line Extensions and Multi-Brand Strategies
-
Mason, Charlotte H. & George R. Milne (1994). An Approach for Identifying Cannibalization Within Product Line Extensions and Multi-Brand Strategies, Journal of Business Research, 31(October-November), :163-170.
-
(1994)
Journal of Business Research
, vol.31
, Issue.OCTOBER-NOVEMBER
, pp. 163-170
-
-
Mason, C.H.1
Milne, G.R.2
-
24
-
-
0001548208
-
An Integer Programming Approach to the Optimal Product Line Selection Problem
-
McBride, Richard & Fred Zufryden (1988). An Integer Programming Approach to the Optimal Product Line Selection Problem, Marketing Science, 7(Spring), 126-140.
-
(1988)
Marketing Science
, vol.7
, Issue.SPRING
, pp. 126-140
-
-
McBride, R.1
Zufryden, F.2
-
26
-
-
0002525881
-
Pricing the Product Line during Periods of Scarcity
-
Monroe, Kent B. & Andris A. Zoltners (1979). Pricing the Product Line During Periods of Scarcity, Journal of Marketing, 43(Summer), 49-59.
-
(1979)
Journal of Marketing
, vol.43
, Issue.SUMMER
, pp. 49-59
-
-
Monroe, K.B.1
Zoltners, A.A.2
-
27
-
-
0002865823
-
Implicit Price Bundling of Retail Products: A Multi-product Approach to Maximizing Store Profitability
-
Mulhern, Francis J. & Robert P. Leone (1991). Implicit Price Bundling of Retail Products: A Multi-product Approach to Maximizing Store Profitability, Journal of Marketing, 55(October), 63-76.
-
(1991)
Journal of Marketing
, vol.55
, Issue.OCTOBER
, pp. 63-76
-
-
Mulhern, F.J.1
Leone, R.P.2
-
28
-
-
49349126835
-
Monopoly and Product Quality
-
Mussa, Michael & Sherwin Rosen (1978). Monopoly and Product Quality, Journal of Economic Theory, 18(2), 301-317.
-
(1978)
Journal of Economic Theory
, vol.18
, Issue.2
, pp. 301-317
-
-
Mussa, M.1
Rosen, S.2
-
29
-
-
0031484808
-
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
-
Nowlis, Stephen M. & Itamar Simonson (1997). Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals, Journal of Marketing Research, 34(May), 205-218.
-
(1997)
Journal of Marketing Research
, vol.34
, Issue.MAY
, pp. 205-218
-
-
Nowlis, S.M.1
Simonson, I.2
-
30
-
-
0031227465
-
Customer Delight: Foundations, Findings, and Managerial Insight
-
Oliver, Richard L., Roland T. Rust & Sajeev Varki (1997). Customer Delight: Foundations, Findings, and Managerial Insight, Journal of Retailing, 73(Fall), 311-336.
-
(1997)
Journal of Retailing
, vol.73
, Issue.FALL
, pp. 311-336
-
-
Oliver, R.L.1
Rust, R.T.2
Varki, S.3
-
32
-
-
0031534231
-
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
-
Padmanabhan, V., Surendra Rajiv, & Kannan Srinivasan (1997). New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction, Journal of Marketing Research, 34(Fall), 456-472.
-
(1997)
Journal of Marketing Research
, vol.34
, Issue.FALL
, pp. 456-472
-
-
Padmanabhan, V.1
Rajiv, S.2
Srinivasan, K.3
-
33
-
-
0000836564
-
Optimal Product Line Pricing: The Influence of Elasticities and Cross Elasticities
-
Reibstein, David J. & Hubert Gatignon (1984). Optimal Product Line Pricing: The Influence of Elasticities and Cross Elasticities, Journal of Marketing Research, 21(August), 259-67.
-
(1984)
Journal of Marketing Research
, vol.21
, Issue.AUGUST
, pp. 259-267
-
-
Reibstein, D.J.1
Gatignon, H.2
-
34
-
-
85107982221
-
Return on Quality (ROQ): Making Service Quality Financially Accountable
-
Rust, Roland T., Anthony J. Zahorik, & Timothy L. Keiningham (1995). Return on Quality (ROQ): Making Service Quality Financially Accountable, Journal of Marketing, 59(April), 58-70.
-
(1995)
Journal of Marketing
, vol.59
, Issue.APRIL
, pp. 58-70
-
-
Rust, R.T.1
Zahorik, A.J.2
Keiningham, T.L.3
-
35
-
-
0002122149
-
The Price Knowledge and Search of Supermarket Shoppers
-
Sawyer, Alan & Peter Dickson (1990). The Price Knowledge and Search of Supermarket Shoppers, Journal of Marketing, 54(July), 42-53.
-
(1990)
Journal of Marketing
, vol.54
, Issue.JULY
, pp. 42-53
-
-
Sawyer, A.1
Dickson, P.2
-
36
-
-
33746007224
-
Comments on Pricing a Product Line
-
Part2
-
Shugan, Steven M. (1984). Comments on Pricing a Product Line, Journal of Business, 57(January), Part2., S23-26.
-
(1984)
Journal of Business
, vol.57
, Issue.JANUARY
-
-
Shugan, S.M.1
-
37
-
-
0041769967
-
Pricing when Different Outlets Offer Different Assortments of Brands
-
T. Devinney (Ed.) Lexington, MA: Lexington Books
-
Shugan, Steven M. (1987). Pricing when Different Outlets Offer Different Assortments of Brands, in T. Devinney (Ed.) Issues in Pricing: Theory and Research, Lexington, MA: Lexington Books.
-
(1987)
Issues in Pricing: Theory and Research
-
-
Shugan, S.M.1
-
38
-
-
0000912387
-
Product Assortment in a Triopoly
-
Shugan, Steven M. (1989). Product Assortment in a Triopoly, Management Science, 35(March), 304-320.
-
(1989)
Management Science
, vol.35
, Issue.MARCH
, pp. 304-320
-
-
Shugan, S.M.1
-
39
-
-
0000275661
-
Choice in Context: Tradeoff Contrast and Extremeness Aversion
-
Simonson, Itamar & Amos Tversky (1992). Choice in Context: Tradeoff Contrast and Extremeness Aversion, Journal of Marketing Research, 29(August), 281-95.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.AUGUST
, pp. 281-295
-
-
Simonson, I.1
Tversky, A.2
-
40
-
-
0031514978
-
Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice
-
Sivakumar, K. & S. P. Raj (1997). Quality Tier Competition: How Price Change Influences Brand Choice And Category Choice, Journal of Marketing, 61(July), 71-84.
-
(1997)
Journal of Marketing
, vol.61
, Issue.JULY
, pp. 71-84
-
-
Sivakumar, K.1
Raj, S.P.2
-
41
-
-
0001671548
-
The Determination of Selling Prices
-
Skinner, R.C. (1970). The Determination of Selling Prices, Journal of Industrial Economics, 18(July), 201-217.
-
(1970)
Journal of Industrial Economics
, vol.18
, Issue.JULY
, pp. 201-217
-
-
Skinner, R.C.1
-
42
-
-
84988060660
-
Product Rivalry with Multiple Strategic Weapons: An Analysis of Price and Advertising Competition
-
Slade, Margaret E. (1995). Product Rivalry With Multiple Strategic Weapons: An Analysis Of Price And Advertising Competition, Journal of Economics and Management Strategy, 4(Fall), 445-76.
-
(1995)
Journal of Economics and Management Strategy
, vol.4
, Issue.FALL
, pp. 445-476
-
-
Slade, M.E.1
-
43
-
-
0001795943
-
Quality distortion by a discriminating monopolist
-
Srinagesh, Padmanabhan & Ralph M. Bradburd (1989). Quality distortion by a discriminating monopolist, American Economic Review, 79(March), 96-105.
-
(1989)
American Economic Review
, vol.79
, Issue.MARCH
, pp. 96-105
-
-
Srinagesh, P.1
Bradburd, R.M.2
-
44
-
-
0002481513
-
A Mathematical Modeling Approach to Product Line Decisions
-
Urban, Glen (1969). A Mathematical Modeling Approach to Product Line Decisions, Journal of Marketing Research, 6(February), 40-47.
-
(1969)
Journal of Marketing Research
, vol.6
, Issue.FEBRUARY
, pp. 40-47
-
-
Urban, G.1
-
45
-
-
0001842468
-
A Structural Equations Analysis of the Impact of Price Promotion on Store Performance
-
Walters, Rockney G. & Scott MacKenzie (1988). A Structural Equations Analysis of the Impact of Price Promotion on Store Performance, Journal of Marketing Research, 25(February), 51-63.
-
(1988)
Journal of Marketing Research
, vol.25
, Issue.FEBRUARY
, pp. 51-63
-
-
Walters, R.G.1
MacKenzie, S.2
-
46
-
-
21844492017
-
A Rational Reconstruction of the Compromise Effect Using Market Data to Infer Utilities
-
Wernerfelt, Birger, (1995). A Rational Reconstruction of the Compromise Effect Using Market Data to Infer Utilities, Journal of Consumer Research, 21(March), 627-633.
-
(1995)
Journal of Consumer Research
, vol.21
, Issue.MARCH
, pp. 627-633
-
-
Wernerfelt, B.1
-
47
-
-
21344480460
-
The Profit Benefits of Category Management
-
Zenor, Michael J. (1994). The Profit Benefits of Category Management, Journal of Marketing Research, 31(May), 202-213+.
-
(1994)
Journal of Marketing Research
, vol.31
, Issue.MAY
, pp. 202-213
-
-
Zenor, M.J.1
|