메뉴 건너뛰기




Volumn 77, Issue 1, 2001, Pages 17-38

Retail product-line pricing strategy when costs and products change

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0041342365     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(00)00048-8     Document Type: Article
Times cited : (22)

References (47)
  • 1
    • 0000073498 scopus 로고
    • Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment
    • Bemmaor, Albert C. & Dominique Mouchoux (1991). Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment, Journal of Marketing Research, 28(May), 202-214.
    • (1991) Journal of Marketing Research , vol.28 , Issue.MAY , pp. 202-214
    • Bemmaor, A.C.1    Mouchoux, D.2
  • 2
    • 0030504174 scopus 로고    scopus 로고
    • Branded Variants: A Retail Perspective
    • Bergen, Mark, Shantanu Dutta, & Steven M. Shugan (1996). Branded Variants: A Retail Perspective, Journal of Marketing Research, 23(February), 9-19.
    • (1996) Journal of Marketing Research , vol.23 , Issue.FEBRUARY , pp. 9-19
    • Bergen, M.1    Dutta, S.2    Shugan, S.M.3
  • 3
    • 0032285185 scopus 로고    scopus 로고
    • Constructive Consumer Choice Processes
    • Bettman, James R., Mary Frances Luce, & John W. Payne (1998). Constructive Consumer Choice Processes, Journal of Consumer Research, 25(December), 187-217.
    • (1998) Journal of Consumer Research , vol.25 , Issue.DECEMBER , pp. 187-217
    • Bettman, J.R.1    Luce, M.F.2    Payne, J.W.3
  • 5
    • 0000902769 scopus 로고
    • Price-Induced Patterns of Competition
    • Blattberg, Robert C., & Kenneth J. Wisniewski (1989). Price-Induced Patterns of Competition, Marketing Science, 8(Fall), 291-309.
    • (1989) Marketing Science , vol.8 , Issue.FALL , pp. 291-309
    • Blattberg, R.C.1    Wisniewski, K.J.2
  • 6
    • 0001186918 scopus 로고
    • A Note on the Effect of Cost Changes on Prices
    • Bulow, Jeremy I. & Paul Pfleiderer (1983). A Note on the Effect of Cost Changes on Prices, Journal of Political Economy, 91(1), 182-185.
    • (1983) Journal of Political Economy , vol.91 , Issue.1 , pp. 182-185
    • Bulow, J.I.1    Pfleiderer, P.2
  • 8
    • 23744483408 scopus 로고    scopus 로고
    • Price-Quality Tradeoffs in Choice vs. Matching: New Insights into the Prominence Effect
    • Carmon, Ziv & Itamar Simonson (1998). Price-Quality Tradeoffs in Choice vs. Matching: New Insights into the Prominence Effect, Journal of Consumer Psychology, 7(4), 323-343.
    • (1998) Journal of Consumer Psychology , vol.7 , Issue.4 , pp. 323-343
    • Carmon, Z.1    Simonson, I.2
  • 10
    • 0001052493 scopus 로고
    • Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data
    • Chintagunta, Pradeep K., Dipak C. Jain, & Naufel J. Vilcassim (1991). Investigating Heterogeneity In Brand Preferences In Logit Models For Panel Data, Journal of Marketing Research, 28(November), 417-428.
    • (1991) Journal of Marketing Research , vol.28 , Issue.NOVEMBER , pp. 417-428
    • Chintagunta, P.K.1    Jain, D.C.2    Vilcassim, N.J.3
  • 11
    • 0033475662 scopus 로고    scopus 로고
    • Strategic Service Pricing and Yield Management
    • Desiraju, Ramarao & Steven M. Shugan (1999). Strategic Service Pricing and Yield Management, Journal of Marketing, 63(January), 44-56.
    • (1999) Journal of Marketing , vol.63 , Issue.JANUARY , pp. 44-56
    • Desiraju, R.1    Shugan, S.M.2
  • 12
    • 0003185265 scopus 로고
    • Can Bait and Switch Benefit Consumers?
    • Gerstner, Eitan & James Hess (1990). Can Bait and Switch Benefit Consumers? Marketing Science, 9(Spring), 114-124.
    • (1990) Marketing Science , vol.9 , Issue.SPRING , pp. 114-124
    • Gerstner, E.1    Hess, J.2
  • 13
    • 0001886068 scopus 로고
    • Models and Heuristics for Product Line Selection
    • Green, Paul & Abba Krieger (1985). Models and Heuristics for Product Line Selection, Marketing Science, 4(Winter), 1-19.
    • (1985) Marketing Science , vol.4 , Issue.WINTER , pp. 1-19
    • Green, P.1    Krieger, A.2
  • 14
    • 0030486254 scopus 로고    scopus 로고
    • Aggressive and Predatory Pricing: A Framework for Analysis
    • Guiltinan, Joseph P. & Gregory T. Gundlach (1996). Aggressive and Predatory Pricing: A Framework for Analysis, Journal of Marketing, 60(Summer), 87-102.
    • (1996) Journal of Marketing , vol.60 , Issue.SUMMER , pp. 87-102
    • Guiltinan, J.P.1    Gundlach, G.T.2
  • 15
    • 0000721983 scopus 로고
    • Defensive Marketing Strategies
    • Hauser, John R. & Steven M. Shugan (1983). Defensive Marketing Strategies, Marketing Science, 2(Fall), 319-360.
    • (1983) Marketing Science , vol.2 , Issue.FALL , pp. 319-360
    • Hauser, J.R.1    Shugan, S.M.2
  • 16
    • 21844525827 scopus 로고
    • Asymmetric Decoy Effects on Lower-quality Versus Higher-quality Brands: Meta-analytic and Experimental Evidence
    • Heath, Timothy B. & Subimal C. Chatterjee (1995). Asymmetric Decoy Effects on Lower-quality Versus Higher-quality Brands: Meta-analytic and Experimental Evidence, Journal of Consumer Research, 22(3), 268-284.
    • (1995) Journal of Consumer Research , vol.22 , Issue.3 , pp. 268-284
    • Heath, T.B.1    Chatterjee, S.C.2
  • 17
    • 0000917415 scopus 로고
    • A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
    • Kamakura, Wagner A. & Gary J. Russell (1989). A Probabilistic Choice Model for Market Segmentation and Elasticity Structure, Journal of Marketing Research, 26(November), 379-90.
    • (1989) Journal of Marketing Research , vol.26 , Issue.NOVEMBER , pp. 379-390
    • Kamakura, W.A.1    Russell, G.J.2
  • 18
    • 0000052844 scopus 로고
    • Price Discrimination & Monopolistic Competition
    • Katz, Michael L. (1984). Price Discrimination & Monopolistic Competition. Econometrica, 52(November), 1453-1471.
    • (1984) Econometrica , vol.52 , Issue.NOVEMBER , pp. 1453-1471
    • Katz, M.L.1
  • 19
    • 0032118215 scopus 로고    scopus 로고
    • Price Promotions and Trade Deals with Multiproduct Retailers
    • Lal, Rajiv & Miguel Villas-Boas (1998). Price Promotions and Trade Deals with Multiproduct Retailers, Management Science, 44(7), 935-949.
    • (1998) Management Science , vol.44 , Issue.7 , pp. 935-949
    • Lal, R.1    Villas-Boas, M.2
  • 21
    • 0033247745 scopus 로고    scopus 로고
    • Emotional trade-off Difficulty and Choice
    • Luce, Mary Frances, John W. Payne & James R. Bettman (1999). Emotional trade-off Difficulty and Choice. Journal of Marketing Research, 36(Spring), 143-159.
    • (1999) Journal of Marketing Research , vol.36 , Issue.SPRING , pp. 143-159
    • Luce, M.F.1    Payne, J.W.2    Bettman, J.R.3
  • 23
    • 21344441791 scopus 로고
    • An Approach for Identifying Cannibalization Within Product Line Extensions and Multi-Brand Strategies
    • Mason, Charlotte H. & George R. Milne (1994). An Approach for Identifying Cannibalization Within Product Line Extensions and Multi-Brand Strategies, Journal of Business Research, 31(October-November), :163-170.
    • (1994) Journal of Business Research , vol.31 , Issue.OCTOBER-NOVEMBER , pp. 163-170
    • Mason, C.H.1    Milne, G.R.2
  • 24
    • 0001548208 scopus 로고
    • An Integer Programming Approach to the Optimal Product Line Selection Problem
    • McBride, Richard & Fred Zufryden (1988). An Integer Programming Approach to the Optimal Product Line Selection Problem, Marketing Science, 7(Spring), 126-140.
    • (1988) Marketing Science , vol.7 , Issue.SPRING , pp. 126-140
    • McBride, R.1    Zufryden, F.2
  • 26
    • 0002525881 scopus 로고
    • Pricing the Product Line during Periods of Scarcity
    • Monroe, Kent B. & Andris A. Zoltners (1979). Pricing the Product Line During Periods of Scarcity, Journal of Marketing, 43(Summer), 49-59.
    • (1979) Journal of Marketing , vol.43 , Issue.SUMMER , pp. 49-59
    • Monroe, K.B.1    Zoltners, A.A.2
  • 27
    • 0002865823 scopus 로고
    • Implicit Price Bundling of Retail Products: A Multi-product Approach to Maximizing Store Profitability
    • Mulhern, Francis J. & Robert P. Leone (1991). Implicit Price Bundling of Retail Products: A Multi-product Approach to Maximizing Store Profitability, Journal of Marketing, 55(October), 63-76.
    • (1991) Journal of Marketing , vol.55 , Issue.OCTOBER , pp. 63-76
    • Mulhern, F.J.1    Leone, R.P.2
  • 28
    • 49349126835 scopus 로고
    • Monopoly and Product Quality
    • Mussa, Michael & Sherwin Rosen (1978). Monopoly and Product Quality, Journal of Economic Theory, 18(2), 301-317.
    • (1978) Journal of Economic Theory , vol.18 , Issue.2 , pp. 301-317
    • Mussa, M.1    Rosen, S.2
  • 29
    • 0031484808 scopus 로고    scopus 로고
    • Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals
    • Nowlis, Stephen M. & Itamar Simonson (1997). Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals, Journal of Marketing Research, 34(May), 205-218.
    • (1997) Journal of Marketing Research , vol.34 , Issue.MAY , pp. 205-218
    • Nowlis, S.M.1    Simonson, I.2
  • 30
    • 0031227465 scopus 로고    scopus 로고
    • Customer Delight: Foundations, Findings, and Managerial Insight
    • Oliver, Richard L., Roland T. Rust & Sajeev Varki (1997). Customer Delight: Foundations, Findings, and Managerial Insight, Journal of Retailing, 73(Fall), 311-336.
    • (1997) Journal of Retailing , vol.73 , Issue.FALL , pp. 311-336
    • Oliver, R.L.1    Rust, R.T.2    Varki, S.3
  • 31
    • 0003131981 scopus 로고
    • Pricing a Product Line
    • Part 2
    • Oren, S., S. Smith & Robert Wilson (1984). Pricing a Product Line. Journal of Business, 57(January), Part 2.:S73-100.
    • (1984) Journal of Business , vol.57 , Issue.JANUARY
    • Oren, S.1    Smith, S.2    Wilson, R.3
  • 32
    • 0031534231 scopus 로고    scopus 로고
    • New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
    • Padmanabhan, V., Surendra Rajiv, & Kannan Srinivasan (1997). New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction, Journal of Marketing Research, 34(Fall), 456-472.
    • (1997) Journal of Marketing Research , vol.34 , Issue.FALL , pp. 456-472
    • Padmanabhan, V.1    Rajiv, S.2    Srinivasan, K.3
  • 33
    • 0000836564 scopus 로고
    • Optimal Product Line Pricing: The Influence of Elasticities and Cross Elasticities
    • Reibstein, David J. & Hubert Gatignon (1984). Optimal Product Line Pricing: The Influence of Elasticities and Cross Elasticities, Journal of Marketing Research, 21(August), 259-67.
    • (1984) Journal of Marketing Research , vol.21 , Issue.AUGUST , pp. 259-267
    • Reibstein, D.J.1    Gatignon, H.2
  • 34
    • 85107982221 scopus 로고
    • Return on Quality (ROQ): Making Service Quality Financially Accountable
    • Rust, Roland T., Anthony J. Zahorik, & Timothy L. Keiningham (1995). Return on Quality (ROQ): Making Service Quality Financially Accountable, Journal of Marketing, 59(April), 58-70.
    • (1995) Journal of Marketing , vol.59 , Issue.APRIL , pp. 58-70
    • Rust, R.T.1    Zahorik, A.J.2    Keiningham, T.L.3
  • 35
    • 0002122149 scopus 로고
    • The Price Knowledge and Search of Supermarket Shoppers
    • Sawyer, Alan & Peter Dickson (1990). The Price Knowledge and Search of Supermarket Shoppers, Journal of Marketing, 54(July), 42-53.
    • (1990) Journal of Marketing , vol.54 , Issue.JULY , pp. 42-53
    • Sawyer, A.1    Dickson, P.2
  • 36
    • 33746007224 scopus 로고
    • Comments on Pricing a Product Line
    • Part2
    • Shugan, Steven M. (1984). Comments on Pricing a Product Line, Journal of Business, 57(January), Part2., S23-26.
    • (1984) Journal of Business , vol.57 , Issue.JANUARY
    • Shugan, S.M.1
  • 37
    • 0041769967 scopus 로고
    • Pricing when Different Outlets Offer Different Assortments of Brands
    • T. Devinney (Ed.) Lexington, MA: Lexington Books
    • Shugan, Steven M. (1987). Pricing when Different Outlets Offer Different Assortments of Brands, in T. Devinney (Ed.) Issues in Pricing: Theory and Research, Lexington, MA: Lexington Books.
    • (1987) Issues in Pricing: Theory and Research
    • Shugan, S.M.1
  • 38
    • 0000912387 scopus 로고
    • Product Assortment in a Triopoly
    • Shugan, Steven M. (1989). Product Assortment in a Triopoly, Management Science, 35(March), 304-320.
    • (1989) Management Science , vol.35 , Issue.MARCH , pp. 304-320
    • Shugan, S.M.1
  • 39
    • 0000275661 scopus 로고
    • Choice in Context: Tradeoff Contrast and Extremeness Aversion
    • Simonson, Itamar & Amos Tversky (1992). Choice in Context: Tradeoff Contrast and Extremeness Aversion, Journal of Marketing Research, 29(August), 281-95.
    • (1992) Journal of Marketing Research , vol.29 , Issue.AUGUST , pp. 281-295
    • Simonson, I.1    Tversky, A.2
  • 40
    • 0031514978 scopus 로고    scopus 로고
    • Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice
    • Sivakumar, K. & S. P. Raj (1997). Quality Tier Competition: How Price Change Influences Brand Choice And Category Choice, Journal of Marketing, 61(July), 71-84.
    • (1997) Journal of Marketing , vol.61 , Issue.JULY , pp. 71-84
    • Sivakumar, K.1    Raj, S.P.2
  • 41
    • 0001671548 scopus 로고
    • The Determination of Selling Prices
    • Skinner, R.C. (1970). The Determination of Selling Prices, Journal of Industrial Economics, 18(July), 201-217.
    • (1970) Journal of Industrial Economics , vol.18 , Issue.JULY , pp. 201-217
    • Skinner, R.C.1
  • 42
    • 84988060660 scopus 로고
    • Product Rivalry with Multiple Strategic Weapons: An Analysis of Price and Advertising Competition
    • Slade, Margaret E. (1995). Product Rivalry With Multiple Strategic Weapons: An Analysis Of Price And Advertising Competition, Journal of Economics and Management Strategy, 4(Fall), 445-76.
    • (1995) Journal of Economics and Management Strategy , vol.4 , Issue.FALL , pp. 445-476
    • Slade, M.E.1
  • 43
    • 0001795943 scopus 로고
    • Quality distortion by a discriminating monopolist
    • Srinagesh, Padmanabhan & Ralph M. Bradburd (1989). Quality distortion by a discriminating monopolist, American Economic Review, 79(March), 96-105.
    • (1989) American Economic Review , vol.79 , Issue.MARCH , pp. 96-105
    • Srinagesh, P.1    Bradburd, R.M.2
  • 44
    • 0002481513 scopus 로고
    • A Mathematical Modeling Approach to Product Line Decisions
    • Urban, Glen (1969). A Mathematical Modeling Approach to Product Line Decisions, Journal of Marketing Research, 6(February), 40-47.
    • (1969) Journal of Marketing Research , vol.6 , Issue.FEBRUARY , pp. 40-47
    • Urban, G.1
  • 45
    • 0001842468 scopus 로고
    • A Structural Equations Analysis of the Impact of Price Promotion on Store Performance
    • Walters, Rockney G. & Scott MacKenzie (1988). A Structural Equations Analysis of the Impact of Price Promotion on Store Performance, Journal of Marketing Research, 25(February), 51-63.
    • (1988) Journal of Marketing Research , vol.25 , Issue.FEBRUARY , pp. 51-63
    • Walters, R.G.1    MacKenzie, S.2
  • 46
    • 21844492017 scopus 로고
    • A Rational Reconstruction of the Compromise Effect Using Market Data to Infer Utilities
    • Wernerfelt, Birger, (1995). A Rational Reconstruction of the Compromise Effect Using Market Data to Infer Utilities, Journal of Consumer Research, 21(March), 627-633.
    • (1995) Journal of Consumer Research , vol.21 , Issue.MARCH , pp. 627-633
    • Wernerfelt, B.1
  • 47
    • 21344480460 scopus 로고
    • The Profit Benefits of Category Management
    • Zenor, Michael J. (1994). The Profit Benefits of Category Management, Journal of Marketing Research, 31(May), 202-213+.
    • (1994) Journal of Marketing Research , vol.31 , Issue.MAY , pp. 202-213
    • Zenor, M.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.