Enhancing the effectiveness of antismoking messages via self-congruent appeals

Health Communication

Volumn 24, Issue 1, 2009, Pages 33-40

  Chang, Chingching ^a,b  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b 64 Sect 2   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CHILD BEHAVIOR; CLINICAL TRIAL; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; SCHOOL; SELF CONCEPT; SMOKING; SMOKING CESSATION; SOCIAL MARKETING; STUDENT; TAIWAN;

ADOLESCENT; ADOLESCENT BEHAVIOR; ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; MALE; PERSUASIVE COMMUNICATION; SCHOOLS; SELF CONCEPT; SMOKING; SMOKING CESSATION; SOCIAL MARKETING; STUDENTS; TAIWAN;

EID: 60849098755     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410230802606976     Document Type: Article

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