Attitudinal versus normative influence in the purchase of brand-name casual apparel

Family and Consumer Sciences Research Journal

Volumn 25, Issue 1, 1996, Pages 79-109

  Chang, Younhwa ^a   Burns, Leslie D ^a   Noel, Charles J ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84997933995     PISSN: 1077727X     EISSN: 15523934     Source Type: Journal    
DOI: 10.1177/1077727X960251004     Document Type: Article

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