Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

Accident Analysis and Prevention

Volumn 41, Issue 2, 2009, Pages 276-285

  Cauberghe, Verolien ^a   De Pelsmacker, Patrick ^b   Janssens, Wim ^c   Dens, Nathalie ^b  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

^c HASSELT UNIVERSITY   (Belgium)

Author keywords

Evoked fear; Message involvement; Perceived efficacy; Perceived threat; Speeding; Threat appeals

Indexed keywords

EVOKED FEAR; MESSAGE INVOLVEMENT; PERCEIVED EFFICACY; PERCEIVED THREAT; SPEEDING; THREAT APPEALS;

PUBLIC RELATIONS;

ADOLESCENT; ADULT; ARTICLE; ATTITUDE TO HEALTH; AUDIOVISUAL EQUIPMENT; CAR DRIVING; CONTROL; FEAR; FEMALE; HEALTH PROMOTION; HUMAN; MALE; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; TRAFFIC ACCIDENT;

ACCIDENTS, TRAFFIC; ADOLESCENT; ADULT; AUTOMOBILE DRIVING; COERCION; FEAR; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; INTERNAL-EXTERNAL CONTROL; MALE; MOTION PICTURES AS TOPIC; PERSUASIVE COMMUNICATION; YOUNG ADULT;

EID: 60449098995     PISSN: 00014575     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.aap.2008.11.006     Document Type: Article

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