Customer-minded growth through services

Managing Service Quality: An International Journal

Volumn 13, Issue 4, 2003, Pages 262-266

  Vandermerwe, Sandra ^a  

^a IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Corporate strategy; Customer orientation; Market share

Indexed keywords

EID: 84986100107     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520310484671     Document Type: Article

References (11)

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10. Vandermerwe, S. (2001), Customer Capitalism: The New Business Model of Increasing Returns, Whurr Publishing, London.
11. Vandermerwe, S. and Taishoff, M. (2001), Amazon.com: Marketing the Go-between Service Provide, European Case Clearing House, Cranfield.