Effects of restaurant franchising: Does an optimal franchise proportion exist?

International Journal of Hospitality Management

Volumn 28, Issue 2, 2009, Pages 204-211

 

^a Jane)   (United States)

^b Shawn)   (United States)

Author keywords

Franchise proportion; Franchising; Intangible value; Profitability; Restaurant firm

Indexed keywords

EID: 59749104534     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2008.07.002     Document Type: Article

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