The use of franchising as a growth strategy by US restaurant franchisors

Journal of Consumer Marketing

Volumn 15, Issue 4, 1998, Pages 397-407

  Sen, Kabir C ^a  

^a LAMAR UNIVERSITY   (United States)

Author keywords

Business development; Consumer marketing; Corporate strategy; Franchising; Growth; Restaurants

Indexed keywords

EID: 0013044295     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810226037     Document Type: Article

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