Redemption behavior for credit card reward programs in China

International Journal of Bank Marketing

Volumn 27, Issue 2, 2009, Pages 150-166

  Liu, Matthew Tingchi ^a   Brock, James L ^b  

^a UNIVERSITY OF MACAU   (Macao)

^b PACIFIC LUTHERAN UNIVERSITY   (United States)

Author keywords

China; Credit cards; Customer loyalty; Loyalty schemes

Indexed keywords

EID: 59349098624     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910935625     Document Type: Article

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