Brand death: A developmental model of senescence

Journal of Business Research

Volumn 62, Issue 3, 2009, Pages 332-338

  Ewing, Michael T ^a   Jevons, Colin P ^a   Khalil, Elias L ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Brand death; Constitutive utility; Symbolic utility

Indexed keywords

EID: 59249087419     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.04.004     Document Type: Article

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