PR practitioners in international assignments: An assessment of success and the influence of organizational and national cultures

Corporate Communications

Volumn 14, Issue 1, 2009, Pages 78-100

  Diaz, Veronica ^a   Abratt, Russell ^a   Clarke, Ruth ^a   Bendixen, Mike ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

National cultures; Organizational culture; Public relations; South Africa

Indexed keywords

EID: 58449120703     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280910931090     Document Type: Article

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