Beyond excellence: Extending the generic approach to international public relations. The case of Bosnia

Public Relations Review

Volumn 33, Issue 1, 2007, Pages 10-20

  Kent, Michael L ^a   Taylor, Maureen ^a  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Bosnia; Excellence; Generic theory; Genre; International; International public relations; Public relations

Indexed keywords

EID: 33847236948     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.11.002     Document Type: Article

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