Supplier price concessions: A longitudinal empirical study

Marketing Letters

Volumn 20, Issue 1, 2009, Pages 61-74

  Henke Jr , John W ^a,d   Yeniyurt, Sengun ^b   Zhang, Chun ^c  

^a OAKLAND UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

^c UNIVERSITY OF VERMONT   (United States)

^d NONE   (United States)

Author keywords

Buyer price reduction pressure; Buyer supplier relations; Supplier price concessions; Supplier product development involvement

Indexed keywords

EID: 58149510458     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9034-5     Document Type: Article

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