Do style-goods retailers' demands for guaranteed profit margins unfairly exploit vendors?

Marketing Letters

Volumn 16, Issue 1, 2005, Pages 53-66

  Mantrala, Murali K ^a   Basuroy, Suman ^b   Gajanan, Shailendra ^c  

^a UNIVERSITY OF MISSOURI   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

^c UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Demand uncertainty; Dynamic pricing; Guaranteed profit margins; Retailing management

Indexed keywords

EID: 21844465379     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-0986-4     Document Type: Article

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