Consumer confusion: Reduction strategies in higher education

International Journal of Educational Management

Volumn 18, Issue 5, 2004, Pages 317-323

  Drummond, Graeme ^a  

^a Edinburgh Napier University   (United Kingdom)

Author keywords

Consumer behaviour; Consumers; Higher education

Indexed keywords

EID: 77949324486     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513540410543466     Document Type: Review

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