Contextual intelligence and flexibility: Understanding today's marketing environment

Marketing Intelligence and Planning

Volumn 26, Issue 5, 2008, Pages 508-520

  Logman, Marc ^a,b  

^a Campus Parnas   (Belgium)

^b Instima   (Belgium)

Author keywords

Corporate strategy; Flexible organizations; Response flexibility

Indexed keywords

EID: 57849124116     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810894343     Document Type: Article

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