A Study of consumer switching behavior across internet portal web sites

International Journal of Electronic Commerce

Volumn 7, Issue 3, 2003, Pages 39-63

  Lee, Sukekyu ^a   Zufryden, Fred ^b   Drèze, Xavier ^c  

^a Hankuk University of Foreign Studies   (South Korea)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Internet browsing behavior; Market structure; Markov process; Maximum likelihood estimation; Multinomial logit models; Web panel data analysis; Web site choice

Indexed keywords

EID: 33746908814     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2003.11044271     Document Type: Article

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