New Product Decision Making: How Chance and Size of Loss Influence What Marketing Managers See and Do

Psychology and Marketing

Volumn 19, Issue 11, 2002, Pages 957-981

  Forlani, David ^a   Mullins, John W ^b   Walker, Orville C ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036417385     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10046     Document Type: Article

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