Effects of popular music in advertising on attention and memory

Journal of Advertising Research

Volumn 46, Issue 4, 2006, Pages 434-444

  Allan, David ^a  

^a SAINT JOSEPH S UNIVERSITY   (United States)

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EID: 56249093087     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060491     Document Type: Article

References (57)

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