Underrepresented, positively portrayed: Older adults in television commercials

Journal of Applied Communication Research

Volumn 25, Issue 1, 1997, Pages 39-56

  Roy, Abhik ^a   Harwood, Jake ^b  

^a METROPOLITAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031523980     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/00909889709365464     Document Type: Article

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