Enhancing breast cancer communications: A cultural models approach

International Journal of Research in Marketing

Volumn 25, Issue 4, 2008, Pages 335-342

  Barg, Frances K ^a,b   Grier, Sonya A ^a,b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b AMERICAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55949090733     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.07.003     Document Type: Article

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