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Volumn 18, Issue 4, 2005, Pages 247-269

Devising a practical model for predicting theatrical movie success: Focusing on the experience good property

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EID: 27744531986     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1804_2     Document Type: Article
Times cited : (129)

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