Linking the individual forgetting context with customer capital from a seller's perspective

Journal of the Operational Research Society

Volumn 59, Issue 12, 2008, Pages 1614-1623

  Cegarra Navarro, J G ^a   Sanchez Polo M T ^b  

^a TECHNICAL UNIVERSITY OF CARTAGENA   (Spain)

^b HOSPITAL UNIVERSITARIO VIRGEN DE LA ARRIXACA   (Spain)

Author keywords

Customer capital; Forgetting; Sales

Indexed keywords

BEHAVIORAL RESEARCH;

CUSTOMER CAPITAL; CUSTOMER REQUIREMENTS; EMPIRICAL STUDIES; FORGETTING; LINE CONTACT; STRUCTURAL EQUATION MODELS;

SALES;

EID: 55849126686     PISSN: 01605682     EISSN: 14769360     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2602491     Document Type: Article

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