Brand literacy: Consumers' sense-making of brand management

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 375-380

  Bengtsson, Anders ^a   Firat, A Fuat ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 41949088488     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (45)