Improving writing through the marketing curriculum: A longitudinal study

Journal of Marketing Education

Volumn 30, Issue 3, 2008, Pages 217-225

  Bacon, Donald R ^a   Paul, Pallab ^a   Johnson, Carol ^a   Conley, Theresa ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

Assessment; Objective testing; Rasch measurement; Writing skills

Indexed keywords

EID: 55349149350     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308322643     Document Type: Article

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