Exploring cramming: Student behaviors, beliefs, and learning retention in the principles of marketing course

Journal of Marketing Education

Volumn 30, Issue 3, 2008, Pages 226-243

  McIntyre, Shelby H ^a   Munson, J Michael ^a  

^a SANTA CLARA UNIVERSITY   (United States)

Author keywords

Cramming; Cramming scales; Learning decay; Study strategies

Indexed keywords

EID: 55349084024     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308321819     Document Type: Article

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