Sequential sampling models of choice: Some recent advances

Marketing Letters

Volumn 19, Issue 3-4, 2008, Pages 255-267

  Otter, Thomas ^a   Johnson, Joe ^b   Rieskamp, Jörg ^c   Allenby, Greg M ^d   Brazell, Jeff D ^e   Diederich, Adele ^f   Hutchinson, J Wesley ^g   MacEachern, Steven ^d   Ruan, Shiling ^d   Townsend, Jim ^h  

^a GOETHE UNIVERSITY   (Germany)

^b MIAMI UNIVERSITY   (United States)

^c UNIVERSITY OF BASEL   (Switzerland)

^d OHIO STATE UNIVERSITY   (United States)

^e Modellers LLC   (United States)

^f JACOBS UNIVERSITY BREMEN   (Germany)

^g UNIVERSITY OF PENNSYLVANIA   (United States)

^h INDIANA UNIVERSITY   (United States)

Author keywords

Choice models; Diffusion models; Human information processing; Likelihood based inference; Luce's Axiom; Optimal decision making; Race models; Response time

Indexed keywords

EID: 54149111315     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9039-0     Document Type: Article

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