Behavioral frontiers in choice modeling

Marketing Letters

Volumn 19, Issue 3-4, 2008, Pages 215-228

  Adamowicz, Wiktor ^a   Bunch, David ^b   Cameron, Trudy Ann ^c   Dellaert, Benedict G C ^d   Hanneman, Michael ^e   Keane, Michael ^f   Louviere, Jordan ^f   Meyer, Robert ^g   Steenburgh, Thomas ^h   Swait, Joffre ⁱ  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF CALIFORNIA AT DAVIS   (United States)

^c UNIVERSITY OF OREGON   (United States)

^d ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^e UNIVERSITY OF CALIFORNIA   (United States)

^f UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^g UNIVERSITY OF PENNSYLVANIA   (United States)

^h HARVARD BUSINESS SCHOOL   (United States)

ⁱ Advanis Inc   (Canada)

Author keywords

Behavioral theory; Choice models; Choice processes

Indexed keywords

EID: 54149102609     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9038-1     Document Type: Article

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