Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Journal of Marketing Research

Volumn 35, Issue 2, 1998, Pages 189-197

  Bucklin, Randolph E ^a   Gupta, Sunil ^b   Siddarth, S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107954814     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379803500205     Document Type: Article

References (16)

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