Resource linkages and capability development

Industrial Marketing Management

Volumn 37, Issue 6, 2008, Pages 677-685

  Hsu, Chia Wen ^a,b   Chen, Homin ^a   Jen, Lichung ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Marketing distribution channels; Marketing know how; Product development ability; Resource linkages; Strategic alliance

Indexed keywords

EID: 49549096916     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.12.001     Document Type: Article

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