Some psychological motivations for fashion opinion leadership and fashion opinion seeking

Journal of Fashion Marketing and Management

Volumn 10, Issue 1, 2006, Pages 25-40

  Bertrandias, Laurent ^a   Goldsmith, Ronald E ^b  

^a UNIVERSITÉ DE TOULOUSE   (France)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Consumer psychology; Consumer research; Fashion; Motivation (psychology); United States of America

Indexed keywords

CONSUMER RESEARCH; FASHION; PSYCHOLOGY; SOCIAL IMPACT;

EID: 33745809864     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020610651105     Document Type: Article

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