The effects of exposure-order and market entry-information on brand preference: A dual process model

Journal of the Academy of Marketing Science

Volumn 36, Issue 3, 2008, Pages 309-321

  Niedrich, Ronald W ^a   Swain, Scott D ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

Accessibility; Diagnosticity; Early entrant; First in market; Order effects; Pioneering; Retroactive interference; Set size effect

Indexed keywords

EID: 48849102545     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0073-x     Document Type: Article

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