Advertising, brand loyalty and pricing

Games and Economic Behavior

Volumn 64, Issue 1, 2008, Pages 68-80

  Chioveanu, Ioana ^a  

^a UNIVERSITY OF ALICANTE   (Spain)

Author keywords

Advertising; Brand loyalty; Oligopoly; Price dispersion

Indexed keywords

EID: 48649088557     PISSN: 08998256     EISSN: 10902473     Source Type: Journal    
DOI: 10.1016/j.geb.2007.12.004     Document Type: Article

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