Advertising with subjective horizontal and vertical product differentiation

Review of Industrial Organization

Volumn 20, Issue 3, 2002, Pages 253-265

  Tremblay, Victor J ^a   Polasky, Stephen ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Horizontal differentiation; Persuasive advertising; Price competition; Vertical product differentiation

Indexed keywords

ADVERTISING; COMPETITION (ECONOMICS); CONSUMPTION BEHAVIOR; MARKET CONDITIONS;

EID: 0036111848     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1015095508749     Document Type: Article

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