The strategic orientation of marketing information systems – an empirical study

Marketing Intelligence & Planning

Volumn 17, Issue 6, 1999, Pages 262-272

  xu, Xianzhong Mark ^a  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Environmental scanning; Marketing information systems; Marketing management; Marketing strategy; United Kingdom

Indexed keywords

EID: 84986169763     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910293070     Document Type: Article

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