Franchising as a small business growth strategy: A resource-based view of organizational development

International Small Business Journal

Volumn 22, Issue 6, 2004, Pages 539-559

  Stanworth, John ^a   Stanworth, Celia ^b   Watson, Anna ^c   Purdy, David ^a   Healeas, Simon ^d  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b UNIVERSITY OF GREENWICH   (United Kingdom)

^c UNIVERSITY OF SURREY   (United Kingdom)

^d UNIVERSITY OF WESTMINSTER   (United Kingdom)

Author keywords

Business format development; Competitive advantage; Franchising; Growth; Intangible assets; UK

Indexed keywords

EID: 11144328946     PISSN: 02662426     EISSN: None     Source Type: Journal    
DOI: 10.1177/0266242604047409     Document Type: Article

References (22)

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