Can a franchise chain coordinate?

Journal of Business Venturing

Volumn 17, Issue 4, 2002, Pages 325-341

  Michael, Steven C ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Coordination; Franchising; Marketing mix; Organizational form

Indexed keywords

EID: 0038125370     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0883-9026(00)00068-9     Document Type: Article

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