Retail outlet location decision maker – franchisor or franchisee?

Marketing Intelligence & Planning

Volumn 19, Issue 3, 2001, Pages 171-179

  Kwong yin Fock, Henry ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Channel relationships; Franchising; Hong Kong; Location; Retailing

Indexed keywords

EID: 84986101090     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110391717     Document Type: Article

References (29)

1. Aaker, D.A., Batra, R. and Myers, J.G. (1992), Advertising Management, 4th ed, Prentice-Hall, Englewood Cliffs, NJ.
2. Achabal, D.D., Gorr, W.L. and Mahajan, V. (1982), “MULTILOC: a multiple store location decision model,” Journal of Retailing, Vol. 58, Summer, pp. 5-25.
3. Beaumont, J.R. (1987), “Retail location analysis: some management perspectives”, International Journal of Retailing, Vol. 2 No. 3, pp. 22-35.
4. Berry, B. (1967), Geography of Market Centers and Distributions, Prentice-Hall, London.
5. Clarke, I., Bennison, D. and Pal, J. (1997), “Towards a contemporary perspective of retail location”, International Journal of Retail & Distribution Management, Vol. 25 No. 2, pp. 59-69.
6. Clarkson, R.M., Clarke-Hill, C.M. and Robinson, T. (1996), “UK supermarket location assessment”, International Journal of Retail & Distribution Management, Vol. 24 No. 6, pp. 22-33.
7. Euromonitor Publications (1985), Franchising, London.
8. Felstead, A. (1993), The Corporate Paradox – Power and Control in the Business Franchise, Routledge, London.
9. Felstead, A. (1994), “Shifting the frontier of control: small firm autonomy within a franchise”, International Small Business Journal, Vol. 12 No. 2, pp. 63-9.
10. Ghosh, A. and Craig, C.S. (1991), “FRANSYS: a franchise distribution system location model”, Journal of Retailing, Vol. 67 No. 4, pp. 466-95.
11. Hing, N. (1996), “Maximizing franchisee satisfaction in the restaurant sector”, International Journal of Contemporary Hospitality Management, Vol. 8 No. 3, pp. 24-31.
12. Hotelling, H. (1929), “Stability in competition”, Economic Journal, Vol. 39, pp. 41-57.
13. Huff, D.L. (1964), “Defining and estimating a trading area”, Journal of Marketing, Vol. 28, pp. 34-38.
14. Kaufmann, P.J. and Dant, R.P. (1998), “Multi-unit franchising: growth and management issues”, Journal of Business Venturing, Vol. 11, pp. 343-58.
15. Kaufmann, P.J. and Eroglu, S. (1998), “Standardisation and adaptation in business format franchising”, Journal of Business Venturing, Vol. 14, pp. 69-85.
16. Kaufmann, P.J. and Rangan, V.K. (1990), “A model for managing system conflict during franchise expansion”, Journal of Retailing, Vol. 66 No. 2, pp. 155-73.
17. Lafontaine, F. and Shaw, K.L. (1998), “Franchising growth and franchisor entry and exit in the US market: myth and realty”, Journal of Business Venturing, Vol. 13, pp. 95-112.
18. Lo, L. (1991), “Substitutability, spatial structure, and spatial interaction”, Geographical Analysis, Vol. 23 No. 2, pp. 132-46.
19. McLafferty, S.L. and Ghosh, A. (1986), “Multipurpose shopping and the location of retail firms”, Geographical Analysis, Vol. 18 No. 3, pp. 215-26.
20. O'Malley, L., Patterson, M. and Evans, M. (1997), “Retailer use of geodemographic and other data sources: an empirical investigation”, International Journal of Retail & Distribution Management, Vol. 25 No. 6, pp. 188-96.
21. O'Roarty, B., McGreal, S. and Adair, A. (1997), “The impact of retailers’ store selection criteria on the estimation of retail rents”, Journal of Property Valuation & Investment, Vol. 15 No. 2, pp. 119-30.
22. Philips, M. (1996), Retail Franchising – A Strategy for International Expansion, Financial Times Retail & Consumer Publishing, London.
23. Reilly, W.J. (1931), The Law of Retail Gravitation, 1953, Pilsbury, New York, NY.
24. Russell, J.H. and Lane, W.R. (1990), Kleppner’s Advertising Procedure, 11th ed., Prentice-Hall, Englewood Cliffs, NJ.
25. Schneider, K.C., Johnson, J.C., Sleeper, B.J. and Rodgers, W.C. (1998), “A note on applying retail location models in franchise systems: a view from the trenches”, Journal of Consumer Marketing, Vol. 15 No. 3, pp. 290-6.
26. Spinelli, S. and Birley, S. (1996), “Toward a theory of conflict in the franchise system”, Journal of Business Venturing, Vol. 11, pp. 329-42.
27. Stanworth, J. and Kaufmann, P. (1996), “Similarities and differences in UK and US franchise research data: towards a dynamic model of franchisee motivation”, International Small Business Journal, Vol. 14 No. 3 pp. 57-70.
28. Wells, W., Burnett, J. and Moriarty, S. (1992), Advertising – Principles and Practice, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
29. Yoo, B., Donthu, N. and Pilling, B.K. (1998), “Channel efficiency: franchise versus non-franchise system”, Journal of Marketing Channels, Vol. 6, pp. 1-15.