Franchising as a small business development strategy: A qualitative study of operational and “failed” franchisors in the UK

Journal of Small Business and Enterprise Development

Volumn 6, Issue 4, 1999, Pages 341-349

  Kirby, David ^a   Watson, Anna ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Franchising; Growth; Small firms

Indexed keywords

EID: 84992975102     PISSN: 14626004     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006689     Document Type: Article

References (22)

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