First mover advantage through franchising

Journal of Business Venturing

Volumn 18, Issue 1, 2003, Pages 61-80

  Michael, Steven C ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

First mover advantage; Franchising; Organizational form; Restaurant industry

Indexed keywords

EID: 0037213605     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0883-9026(01)00085-4     Document Type: Article

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