Towards effective advertising self-regulation in Australia: The seven components

Journal of Marketing Communications

Volumn 9, Issue 2, 2003, Pages 93-111

  Harker, Debra ^a  

^a UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

Acceptable advertising; Advertising regulation; Australia; Concept development; In depth interviews; Qualitative data

Indexed keywords

EID: 0344629419     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000050680     Document Type: Article

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