Levels of implicitness in magazine advertisements

Information Design Journal

Volumn 13, Issue 2, 2005, Pages 155-164

  Van Mulken, Margot ^a   Van Enschot, Renske ^a   Hoeken, Hans ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

Advertising; Appreciation; Complexity; Implicitness

Indexed keywords

EID: 34249156205     PISSN: 01425471     EISSN: 1569979X     Source Type: Journal    
DOI: 10.1075/idjdd.13.2.09mul     Document Type: Article

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