Manufacturer price reduction pressure and supplier relations

Journal of Business & Industrial Marketing

Volumn 23, Issue 5, 2008, Pages 287-300

  Henke, John W ^a   Parameswaran, Ravi ^a   Mohan Pisharodi, R ^a  

^a OAKLAND UNIVERSITY   (United States)

Author keywords

Automotive industry; Price positioning; Supplier relations

Indexed keywords

EID: 45249109967     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810881566     Document Type: Article

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