Financial service firms’ entry-mode choice and cultural diversity: Spanish companies in Latin America

International Journal of Bank Marketing

Volumn 21, Issue 3, 2003, Pages 109-121

  José Álavarez Gil, María ^a   Cardone Riportella, Clara ^a   Lado Cousté, Nora ^a   Samartín Sáenz, Margarita ^a  

^a UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

Financial services; Internationalization; Latin America; Newly industrializing economies

Indexed keywords

EID: 84986108423     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320310469494     Document Type: Article

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