Global franchising: Current status and future challenges

Journal of Services Marketing

Volumn 18, Issue 2, 2004, Pages 101-113

  Hoffman, Richard C ^a   Preble, John F ^b  

^a SALISBURY UNIVERSITY   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

Author keywords

Franchising; International marketing; Services

Indexed keywords

EID: 84993054612     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410528700     Document Type: Article

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