A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China

Journal of Fashion Marketing and Management

Volumn 12, Issue 2, 2008, Pages 217-231

  Rahman, Osmud ^a   Zhu, Xiuli ^b   Liu, Wing Sun ^c  

^a RYERSON UNIVERSITY   (Canada)

^b ZHEJIANG SCI TECH UNIVERSITY   (China)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

China; Clothing; Consumer behaviour; Product attributes

Indexed keywords

ADVERTISING; CONSUMER RESEARCH; GARMENT; MARKETING; MERCHANDIZING;

EID: 44049099200     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020810874890     Document Type: Article

References (48)

1. Ahmed, S.A. and d'Astous, A. (2004), "Perceptions of countries as producers of consumer goods: A T-shirt study in China", Journal of Fashion Marketing and Management, Vol. 8 No. 2, pp. 187-200.
2. Ahmed, Z.U., Johnson, J.P., Xia, Y., Chen, K.F., Teng, H.S. and Lim, C.B. (2002), "Does country of origin matter for low-involvement products?", International Marketing Review, Vol. 21 No. 1, pp. 102-20.
3. Balestrini, P. and Gamble, P. (2006), "Country-of-origin effects on Chinese wine consumers", British Food Journal, Vol. 108 No. 5, pp. 396-412.
4. Barnard, M. (1996), Fashion as Communication, Routledge, London.
5. Baudrillard, J. (1998), The Consumer Society: Myths & Structures, Sage Publications, London.
6. Belk, R. (1998), "Possessions and the extended self", Journal of Consumer Research, Vol. 15 No. 2, pp. 139-68.
7. Braudel, F. (1981), The Structures of Everyday Life: Civilization and Capitalism, 15th-18th Century, Vol. 1, Harper & Row, New York, NY.
8. Brown, S. (1993), "Postmodern marketing", European Journal of Marketing, Vol. 27 No. 4, pp. 19-34.
9. Carew, P. (2006), "The rise of the Chinese consumer: Theory and evidence/billions: Selling to the new Chinese consumer", Far Eastern Economic Review, Vol. 169 No. 4, p. 69.
10. Chen, X., Au, W.M. and Li, K. (2004), "Consumption of children's wear in a big city in Central China: Zhengzhou", Journal of Fashion Marketing and Management, Vol. 8 No. 2, pp. 154-65.
11. Delong, M., Bao, M., Wu, J., Chao, H. and Li, M. (2004), "Perception of US branded apparel in Shanghai", Journal of Fashion Marketing and Management, Vol. 8 No. 2, pp. 141-53.
12. Durgee, J.F. (1988), "Product drama", Journal of Advertising Research, Vol. 28 No. 1, pp. 42-9.
13. Elliott, R. (1997), "Existential consumption and irrational desire", European Journal of Marketing, Vol. 31 Nos 3/4, pp. 285-96.
14. Elliott, R. and Wattanasuwan, K. (1998), "Brands as symbolic resources for the construction of identity", International Journal of Advertising, Vol. 17 No. 2, pp. 131-44.
15. Fan, J.X. and Xiao, J.J. (1998), "Consumer decision-making styles of young-adult Chinese", The Journal of Consumer Affairs, Vol. 32 No. 2, pp. 275-94.
16. Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
17. Fromm, E. (1976), To Have or to Be?, Jonathan Cape, London.
18. Fung, H.G., Kummer, D. and Shen, J. (2006), "China's privatization reforms", The Chinese Economy, Vol. 39 No. 2, pp. 5-25.
19. Gong, W. (2003), "Chinese consumer behavior: A cultural framework and implications", Journal of American Academy of Business, Cambridge, Vol. 3 Nos 1/2, pp. 373-80.
20. Ho, S.C. (1997), "The emergence of consumer power in China", Business Horizons, Vol. 40 No. 5, pp. 15-21.
21. Hofstede, G. (1980), Culture's Consequences: International Differences in Work-related Values, Sage, Beverly Hills, CA.
22. Holt, D.B. (1997), "Poststructuralist lifestyle analysis: conceptualizing the social patterning of consumption in postmodernity", Journal of Consumer Research, Vol. 23 No. 4, pp. 326-50.
23. Hong Kong Trade Development Council (2003), Prospects for Hong Kong's Clothing Industry with CEPA - A Survey of Consumers in Eastern & Northern China, Hong Kong Trade Development Council, Hong Kong, available at: www.tdctrade.com.
24. Hong Kong Trade Development Council (2004), Prospects for Hong Kong's Clothing Industry with CEPA - A Survey of Consumers in Southern, Central & Western China, Hong Kong Trade Development Council, Hong Kong, available at: www.tdctrade.com.
25. Hsu, H.J. and Burns, L.D. (2002), "Clothing evaluative criteria: A cross-national comparison of Taiwanese and United States consumers", Clothing and Textiles Research Journal, Vol. 20 No. 4, pp. 246-52.
26. Kapferer, J.N. and Laurent, G. (1985), "Consumer involvement profiles: A new practical approach to consumer involvement", Journal of Advertising Research, Vol. 25 No. 6, pp. 48-56.
27. Kasriel, T. (2005), "Research: Marketing to China", Brand Strategy, Feburary 7, p. 37.
28. Kotler, P. and Armstrong, G. (2001), Principles of Marketing, 9th ed., Prentice-Hall, Englewood Cliffs, NJ.
29. Lane, K.P., St-Maurice, I. and Dyckerhoff, C.S. (2006), "Building brands in China", McKinsey Quarterly, special edition, pp. 34-41.
30. Lascu, D.N. and Babb, H.W. (1995), "Market preference in Poland: importance of product-country of origin", in Kaynak, E. and Eren, Y. (Eds), Technology and Information Management for Global Development and Competitiveness, Istanbul, pp. 216-22.
31. McCracken, G. (1988), Culture and Consumption, Indiana University Press, Bloomington, IN.
32. McEnally, M. and de Chernatony, L. (1999), "The evolving nature of branding: Consumer and managerial considerations", Academy of Marketing Science Review, Vol. 99 No. 2, pp. 1-26.
33. McEwen, W., Fang, X.G., Zhang, C.P. and Burkholder, R. (2006), "Inside the mind of the Chinese consumer", Harvard Business Review, Vol. 84 No. 3, pp. 68-76.
34. Markus, H.R. and Kitayama, S. (1991), "Culture and the self: implications for cognition, emotion, and motivation", American Psychological Association, Vol. 98 No. 2, pp. 224-53.
35. National Bureau of Statistics of China (2006), Fast and Stable Economic Growth in the First Half of 2006, available at: www.stats.gov.cn/english/ newsandcomingevents/t20060718_02337744.htm.
36. Olson, J.C. (1977), "Price as an information cue: Effects in product evaluation", in Woodside, A.G., Sheth, J.N. and Bennet, P.D. (Eds), Consumer and Industrial Buying Behavior, North Holland Publishing Company, New York, NY, pp. 267-86.
37. Park, C.W., Milberg, S. and Lawson, R. (1991), "Evaluation of brand extensions: The role of product feature similarity and brand concept consistency", Journal of Consumer Research, Vol. 18 No. 2, pp. 185-93.
38. Pellow, D. (1996), "Intimate boundaries: A Chinese puzzle", in Pellow, D. (Ed.), The Anthropology of Spatial and Social Organization, Bergin & Garvey, Westport, CT.
39. Penhirin, J. (2004), "Understanding the Chinese consumer", McKinsey Quarterly, special edition, September, pp. 46-57.
40. Pesendorfer, W. (1995), "Design innovation and fashion cycles", American Economic Review, Vol. 85 No. 4, pp. 771-92.
41. Rice, D. (1992), The Dragon's Brood: Conversations with Young Chinese, HarperCollins, London.
42. Rice, D. and Lu, Z. (1988), "A content analysis of Chinese magazine advertisement", Journal of Advertising, Vol. 17 No. 4, pp. 43-8.
43. Tai, H.C. and Tam, L.M. (1997), "A lifestyle analysis of female consumers in greater China", Psychology and Marketing, Vol. 14 No. 3, pp. 287-307.
44. Tong, L. (1987), China Market - Fascinating and Ever Changing, research report, The SRH Group, Hong Kong, pp. 10-11.
45. Wu, J. and Delong, M. (2006), "Chinese perceptions of Western-branded denim jeans: A Shanghai case study", Journal of Fashion Marketing and Management, Vol. 10 No. 2, pp. 238-50.
46. Zhang, Z., Yi, L., Gong, C. and Wu, H. (2002), "Casual wear product attributes: A Chinese consumers' perspective", Journal of Fashion Marketing and Management, Vol. 6 No. 1, pp. 53-62.
47. Zhou, L. and Hui, M.K. (2003), "Symbolic value of foreign products in the People's Republic of China", Journal of International Marketing, Vol. 11 No. 2, pp. 36-58.
48. Zhou, N. and Belk, R.W. (2004), "Chinese consumer readings of global and local advertising appeals", Journal of Advertising, Vol. 33 No. 3, pp. 63-76.