Consumption of children's wear in a big city in Central China: Zhengzhou

Journal of Fashion Marketing and Management

Volumn 8, Issue 2, 2004, Pages 154-165

  Chen, Xiaopeng ^a   Au, Wai Man ^b   Li, Kejing ^a  

^a ZHONGYUAN UNIVERSITY OF TECHNOLOGY   (China)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Brands; Children (age groups); China; Clothing; Consumer behaviour; Purchasing

Indexed keywords

CHILDRENSWEAR; CONSUMER RESEARCH; CONSUMPTION; MARKET;

EID: 3042698405     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410537852     Document Type: Article

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