The customer socialization paradox: The mixed effects of communicating customer role expectations

Journal of Services Marketing

Volumn 22, Issue 3, 2008, Pages 213-223

  Evans, Kenneth R ^a   Stan, Simona ^b   Murray, Lynn ^c  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b UNIVERSITY OF MONTANA   (United States)

^c UNIVERSITY OF MISSOURI   (United States)

Author keywords

Customer satisfaction; Customer services quality; Customers; Influence; Socialization; Trust

Indexed keywords

EID: 44049088129     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810871174     Document Type: Article

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